
not yet final
Retail — especially musical instrument retail — is known for trying to out scream the competition, but when your product is as gorgeous as a well-built guitar, perhaps the best a website can do is get out of the way. The counterbalance is that it’s very hard to establish a brand with a pallet of subtle grays. That’s where tasteful use of color allows the right elements to pop, while never getting in a shouting match.
Comments are closed.